I've worked in the SEO field for a while. While some things in the digital marketing industry modification quickly (Google algorithms, consumer expectations, digital technology), one thing sure has n'twhen I inform an entrepreneur (or a pal, or a relative) that I operate in SEO, I get the same two questions I've been getting considering that I began my profession: and Seeing as SEO is such a need for any sort of digital marketing success, I wish to set the record straight regarding what, exactly, an SEO companyor a minimum of one like Blue Coronaactually does.
Initially, let's clarify what SEO even is. SEO means search engine optimization, which is the process of increasing a websites's search rankings in order to increase online exposure. Now, I say a "legitimate" SEO agency because in the online world there are 2 general kinds of SEO: black-hat SEO and white-hat SEO.
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Black-hat SEO involves shady techniques that can get you to the top, however not for longand these methods are typically harming to your long-lasting presence (more on that later). What enters into white-hat SEO? Well, there are more than 200 elements that go into what makes a page rank high on the search results page, but the ones that matter the most (and the ones white-hat SEO revolves around) are: How do we influence all these elements? Strategically.
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A good SEO company (like ours, for instance) ought to normally include the following in their SEO agreement: Site structure analysis Site content analysis, including conversion rate analysis Off-page online analysis Optimization of site code and structure Optimization of onsite material Optimization of off-page aspects While Google and the other significant online search engine (who don't truly should have reference, though I understand Bing is attempting really tough) stress that they desire you to develop your sites for users instead of online search engine, let's face it it requires to be structured effectively for the engines to check out if you ever desire to get those users.
You need a guaranteed website even if you don't take credit card payments online since Google gives secure websites choice in the search results. We search for existing analytics tracking, and if there is none, we install it so we can much better track where your leads and sales are coming from.